'I Live Alone' Confirmed as National Variety Show, Ranks High in Korea Gallup Survey

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'I Live Alone' Confirmed as National Variety Show, Ranks High in Korea Gallup Survey

Seungho Yoo · September 24, 2025 at 11:26

MBC's flagship variety show, 'I Live Alone,' has once again solidified its status as a beloved national program, garnering consistent support from viewers.

In a recent 'Most Watched Broadcast Programs' survey conducted by Korea Gallup, 'I Live Alone' secured the top spot in the variety show category. It also impressively ranked third overall among all television programs, underscoring its significant influence.

Since its premiere in 2013, 'I Live Alone' has enjoyed over a decade of popularity by showcasing the diverse 'Rainbow Life' of celebrity individuals living alone, leading the trend in single-life content. Recent episodes featuring the cast's unique lifestyles and various anecdotes have garnered widespread audience support across different age groups.

The diverse ways of life presented by the 'Rainbow Club' members consistently offer viewers relatable empathy and delightful laughter each week, maintaining strong audience interest. This latest survey result confirms 'I Live Alone's' evolution beyond mere observational entertainment into a 'relatable variety show' deeply connected to viewers' daily lives.

Maintaining its position at the top not only in viewership ratings but also in online buzz, the show continues to demonstrate its power as a 'variety show powerhouse.' 'I Live Alone' airs every Friday at 11:10 PM on MBC.

'I Live Alone' first aired on March 22, 2013, initially gaining attention for its concept of highlighting the daily lives of celebrities living independently. The show's iconic 'Rainbow Club' segment, where cast members gather and interact, fosters a sense of camaraderie beyond simple observation. These genuine and humorous segments are key to its appeal across a wide range of demographics.