BOYNEXTDOOR Ignites Curiosity with Mysterious 'The Action' Website Launch

BOYNEXTDOOR has officially launched a mysterious website, sparking significant interest among fans just ahead of their upcoming comeback. The site, revealed on the evening of the 24th at 10 PM, is intrinsically linked to their new mini-album, 'The Action'.

Upon accessing the website, users are greeted with a map utilizing satellite imagery. Clicking on specific marked locations triggers countdown timers, hinting at the release schedule for various content. Intriguing destination names such as 'Crew Call', 'Play', 'Loading', 'Pause', 'Street View', 'Animatic Video', 'Submission Deadline', 'Take No.6', and 'Hollywood Action' are inscribed on the map. The arrival dates and times are presented in a coordinate-like format, enhancing user immersion.

The group had previously teased their comeback with a 'Kick off' video, where they embodied 'TEAM THE ACTION,' a film production crew aspiring to participate in the Chicago Film Festival. This concept, combined with their fashion choices during their attendance at Lollapalooza Chicago in August, has created a fresh and engaging narrative for their return.

KOZ Entertainment shared that 'The Action' encapsulates BOYNEXTDOOR's aspiration for growth, showcasing the six members' determination to continuously strive for a 'better self.' With their recent success, including two consecutive million-selling albums and four consecutive entries on the Billboard 200, anticipation for BOYNEXTDOOR's latest release is exceptionally high.

BOYNEXTDOOR debuted on May 30, 2023, with their single album 'WHO!'. The album successfully introduced their unique worldview and the members' individual charms to the public. 'The Action' is anticipated to continue the group's narrative of growth and evolution.