
Esteem Dominates Ji Chun-hee's Miss Gee Collection 2026 S/S Show, Showcasing Full-Spectrum Excellence
Esteem, a leading fashion content and trend company, demonstrated its comprehensive capabilities by managing everything from overall direction to model performance at the 'Miss Gee Collection' 2026 S/S fashion show by designer Ji Chun-hee.
The show, held on the 24th at Gwanghwamun Square in Seoul under the theme 'Blooming Season,' was highly praised for perfectly capturing the vibrancy of spring and a message of new beginnings.
Led by CEO Kim So-yeon, Esteem was responsible for the entire production and operational management, delivering a highly polished stage. Furthermore, its roster of models, from top-tier to rising stars, graced the runway, underscoring their indispensable presence.
Notably, Esteem's direction infused the show with designer Ji Chun-hee's heartfelt message of offering comfort amidst global conflicts and daily hardships. Harmonizing with the historical significance of Gwanghwamun, the show powerfully conveyed a message of 'the dawn of a new era.'
Esteem's top models shone on the runway. Lee Hyun-yi opened and closed the show, flawlessly embodying the fresh yet elegant femininity of the 2026 S/S collection with her walk. Kim Sung-hee and Park Se-ra also added significant glamour to the Miss Gee Collection, captivating the audience.
Following them, a total of 17 Esteem models, including Jung Ha-young, Lee Ye-rin, Park Hee-jin, Hong Yu-jin, Lee Ye-in, Kim Hee-won, Im Kyung-min, Cha Su-min, Kim Seo-hyun, Kim Yun-seul, Lee In-seo, Kim On, Lee Hyo-ju, and Park Ga-eun, showcased their individual charms. This displayed Esteem's robust potential as a leading company in Korea's fashion and modeling industry.
Through this event, Esteem reaffirmed its role as a 'brand value creator,' extending beyond that of a mere model agency, by providing a total solution that encompasses all aspects of a fashion show, from direction to model casting.
Esteem was established in 2003 and has since become a powerhouse in the Korean fashion industry, managing a wide array of talents including models, actors, and entertainers. The company is known for its innovative approach to fashion content creation and its role in nurturing new talent. Esteem also actively participates in global fashion events, further solidifying its international presence.