IVE's Rei Appointed as New Face for Vegan Skincare Brand FULLY
Rei, a member of the K-pop group IVE, has been selected as the new model for premium vegan skincare brand FULLY.
On the 25th, FULLY unveiled a pictorial featuring Rei, announcing her appointment as the brand's new ambassador. The released photos showcase Rei surrounded by lush greenery and flowers under the sunlight, exuding a goddess-like aura.
Her long, flowing hair paired with a white dress captivated global fans, eliciting an overwhelmingly positive response. In the pictorial, Rei flawlessly embodied the brand's vegan beauty philosophy with her clear, flawless skin, enchanting gaze, and captivating poses, proving her status as a 'pictorial expert' capable of mastering any concept with her unique charm.
FULLY chose Rei for her refreshing and vibrant image, which perfectly aligns with the brand's direction of delivering the vitality and energy of nature to the skin. The brand aims to expand its reach with Gen Z, leveraging Rei's popularity as an 'MZ generation wannabe icon,' and enhance its global influence by connecting with younger consumers.
A brand representative stated, "Rei's energetic presence will add powerful synergy to FULLY's growth as we expand our lineup. We will actively communicate to ensure more consumers experience FULLY's tailored skincare solutions for various skin concerns and resonate with the brand's values of healthy beauty."
Starting with this modeling gig, Rei is set to showcase her strong influence as a 'global trendsetter' through various activities as the new face of FULLY.
Meanwhile, IVE, the group Rei belongs to, will hold their second world tour 'SHOW WHAT I AM' at KSPO DOME in Olympic Park, Seoul, from October 31st to November 2nd.
Rei is known for her charming and bright personality, which often shines through in her interactions with fans and fellow members. She is also recognized for her unique fashion sense, often setting trends within the K-pop industry. Her versatility extends beyond music, as demonstrated by her successful foray into modeling and endorsements.