BOYNEXTDOOR Transforms into Film Production Crew for Upcoming Mini-Album 'The Action'

BOYNEXTDOOR is set to release their fifth mini-album, ‘The Action,’ on the 20th of next month, and ahead of the release, they have unveiled a unique comeback promotion.

On the 26th of last month at 10 PM, a vlog-style promotion video was uploaded to the HYBE LABELS YouTube channel, showcasing the members transforming into the film production crew 'TEAM THE ACTION.' In the video, the six members dive into preparations for participating in the Chicago Film Festival, immersing themselves in their respective roles. Their slightly clumsy yet earnest efforts brought laughter and heightened anticipation for the unfolding story.

Notably, Unhak hilariously booked a cheap flight only to discover it required four layovers, much to his dismay. Sungho was more focused on his workout than packing for departure. Jaehyun, while seemingly having a professional video meeting, was revealed to be wearing pajama pants underneath, adding a comedic touch. Riwoo filled his suitcase with unnecessary items, and Taesan's attempt at English learning via AI resulted in him picking up rather quirky phrases. Leehan accidentally deleted crucial data while organizing equipment but pretended nothing was wrong. The members' relatable, albeit slightly bumbling, antics made for an enjoyable viewing experience.

Through this mini-album's promotion, BOYNEXTDOOR is telling the story of the 'TEAM THE ACTION' crew's diverse journey. On the 22nd, they launched a comeback website, guiding fans through their journey to the Chicago Film Festival via a satellite map, a novel approach that has sparked significant interest. Mysterious keywords placed at various locations on the map have further fueled fan curiosity and discussion.

The fifth mini-album, ‘The Action,’ embodies the desire for growth, conveying a determined resolve to constantly move forward for a 'better self.' Expectations are high for the continued growth BOYNEXTDOOR will demonstrate with this new release.

BOYNEXTDOOR debuted on May 30, 2023, under KOZ Entertainment, a subsidiary of HYBE Corporation. The group consists of six members: Sungho, Riwoo, Jaehyun, Taesan, Leehan, and Unhak. Their name signifies 'next door neighbors,' aiming for a relatable and approachable image.