IVE's Wonyoung Radiates Luxury in New Bulgari Fall Campaign

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IVE's Wonyoung Radiates Luxury in New Bulgari Fall Campaign

Minji Kim · September 28, 2025 at 00:12

Jang Won-young, a member of the popular K-pop group IVE, has captivated fans with her latest fall photoshoot in collaboration with Italian high jewelry brand Bulgari.

As a global ambassador for the brand, Wonyoung showcased a mature and sophisticated aura by masterfully mixing and matching Bulgari's iconic 'Serpenti' and 'Divas’ Dream' collections.

The stunning ensemble worn by Wonyoung in the photoshoot reportedly amounts to approximately 86 million KRW (about $65,000 USD). This includes pieces such as the Serpenti Seduttori watch (24.1 million KRW), Divas’ Dream necklace (12.3 million KRW), Serpenti Viper bracelets in yellow and white gold (10.5 million KRW and 11.2 million KRW respectively), and a Divas’ Dream bracelet (11.3 million KRW).

Wonyoung effortlessly elevated the luxurious appeal of Bulgari's high jewelry, blending rose, yellow, and white gold with diamonds into her unique style. Her presence not only adorned the jewelry but amplified its inherent value.

A Bulgari representative commented, "Jang Won-young is an artist who can simultaneously express the boldness and elegance that our brand pursues," adding, "Her charm makes Bulgari's identity shine even brighter worldwide."

Jang Won-young debuted with IVE and quickly became known for her stunning visuals and stage presence. She is widely recognized as a leading figure among 4th-generation K-pop idols, boasting a significant international fanbase. Beyond her music career, Wonyoung has established herself as a fashion icon, serving as an ambassador for various global brands.