Heodak's Pop-Up Store Lands at Hyundai Department Store Trade Center: CEO Heo Kyung-hwan to Make Special Appearance

Health food brand Heodak is set to launch an exclusive pop-up store event at the Hyundai Department Store's Trade Center branch from the 12th to the 14th.

Following the successful pop-up stores initiated in June at the Pangyo branch, this marks the third installment, spurred by enthusiastic customer response. Shoppers can take advantage of significant discounts of up to 57% on HeodakON's room-temperature chicken breast products. Additional perks include a buy-15-packs, get-2-free offer and limited edition gift boxes. The new 'Low-Sugar Protein Chip' will also be available at a steeply reduced price.

A variety of on-site events await visitors. Customers who follow Heodak's official social media channels on Instagram and YouTube will receive a cute Heodak charm keyring on a first-come, first-served basis. Notably, on the 14th, co-CEO Heo Kyung-hwan will personally attend the event to engage with customers. A roulette event promises chances to win prizes such as Heo Kyung-hwan's autograph, photo opportunities, and Hyundai Department Store gift certificates.

Heodak has earned significant consumer trust, holding the top position in the chicken breast category of the Korea Consumer Index for nine consecutive years. Their recent launch of the 'HeodakON' line, featuring shelf-stable convenience foods, has been met with great success. This line extends beyond chicken breast to include items like room-temperature potatoes and sweet potatoes, supporting healthy eating habits.