ZANYBROS Dominates Short-Form Drama Scene, Securing Top 2 Spots on Beeglu Platform
ZANYBROS, a powerhouse in K-pop music video production, is making significant waves in the short-form drama sector as well.
As of the 18th, their short-form dramas 'Coffee is Kind, the CEO is Delicious' and 'The Share House We Must Live In 2' have simultaneously clinched the number 1 and 2 ranks on the short-form platform Beeglu, demonstrating immense popularity.
'Coffee is Kind, the CEO is Delicious,' released last month, immediately hit the top spot and maintained its position for an entire month. Following this success, 'The Share House We Must Live In 2,' launched on the 11th, also achieved the number 1 ranking within just four hours of its release, showcasing remarkable traction.
A ZANYBROS representative stated, "Achieving the top two spots simultaneously on Beeglu is more than just a simple success." They added, "Next month, we plan to release an AI SF short-form drama." This marks a pioneering attempt in the genre within South Korea, signifying their commitment to continuous challenges.
The upcoming AI SF short-form drama is set to utilize AI technology within the science fiction genre. This venture aims to break away from the prevalent romance and comedy trends in short-form dramas, pushing genre boundaries and potentially shifting the paradigm within the market.
With a solid career built on producing numerous hit K-pop music videos, ZANYBROS is now gaining recognition for its quality in short-form dramas, solidifying its firm position in this burgeoning market. The company's future endeavors, leading K-content trends with their high production capabilities and innovative approaches, are highly anticipated.
Founded in 2002, ZANYBROS holds the record for the most music videos produced in South Korea. They have consistently delivered stunning visuals for top K-pop groups including BTS, BLACKPINK, and NewJeans. The company is now expanding its reach into the short-form content market, creating works across various genres.