EXO's Kai Dazzles in Lacoste Campaign with Sporty Yet Chic Appeal

K-pop sensation Kai from the group EXO has showcased his unique charm, effortlessly blending sporty aesthetics with his signature charisma in a recent campaign for Lacoste.

The pictorial, released through 'GQ Korea' last October, highlighted Kai's versatility. The brand's signature clean and sporty vibe was perfectly interpreted through Kai's free-spirited gaze and dynamic poses, creating a captivating visual narrative.

Kai has consistently broken barriers, previously earning 'firsts' as a male idol for various luxury brand ambassadorships, including Gucci, and makeup endorsements for Yves Saint Laurent and Bobbi Brown. His ability to exude sophistication with any brand has cemented his status as a fashion icon.

His attendance at the 2026 S/S Paris Fashion Week in October further proved his fashion prowess. Donning a Lacoste suit, Kai's refined features – a small face, long neck, and elegant shoulder lines – transformed the classic two-button jacket into a statement of modern sexiness. Even the prominent brand logo appeared like an exquisite brooch on a sculpture, adding an artistic touch. Posed against aged green stairs, Kai stood out, not by blending in, but by making the colors around him pop.

Meanwhile, Kai successfully marked his comeback post-military service with his fourth solo album 'Rover' this year. He impressed with his mature vocals and exceptional stage presence, further amplified by his solo concert tour 'Kai(KAI: KAI'S BACK)', which enthralled fans worldwide. Additionally, EXO, Kai's group, is set to hold a full-group fan meeting on December 14th.

Netizens praised his visuals and fashion sense, commenting, "Kai really rocks that outfit!", "Another legendary pictorial from our fashion king!", and "How can anyone not fall for this face?"