D-Scale Partnership: Danal Entertainment's New Strategy Shows Promising Results

Danal Entertainment, a subsidiary of Danal, revealed on the 21st the recent achievements and progress of large-scale domestic and international projects for its IP-customized content business program, ‘D-Scale Partnership,’ launched in October.

D-Scale Partnership is Danal Entertainment's unique strategic business model that focuses on maximizing IP value through a four-stage structure of investment, planning, distribution, and scaling up, while building a sustainable revenue model centered around fandom.

Within just one month of its launch, the program has demonstrated its capabilities as a ‘content business builder’ by achieving consecutive successes in various fields. Notably, Danal Entertainment participated as a production investment partner for the upcoming year-end complete group concert ‘2025 god CONCERT 〈ICONIC BOX〉’ by the national group god, scheduled for December, leading the project to a sold-out success. In the music business, they have begun full-scale project activities with the release of an album co-produced with singer izi (Oh Jin-sung), the voice behind the karaoke chart-topping hit ‘Emergency Room.’ Additionally, they have shown results in diverse areas such as pop-up stores and merchandise (MD) collaborations with the girl group Kep1er.

Looking ahead, Danal Entertainment plans to plan and produce albums in various genres including ballad, hip-hop, and R&B in collaboration with major domestic and international artists. Beyond simple music releases, they will simultaneously develop IP expansion businesses such as fan meetings, merchandise, and digital content.

Furthermore, Danal Entertainment is establishing projects to be introduced in Korea by forging partnerships with global IP companies. Through these projects, which aim to encompass a wide range of audiences, they plan to elevate the value of their brands and business models to the next level.

Danal Entertainment CEO Hyun Neung-ho stated, “Industry interest is high as we create customized revenue models for each partner company, and we are presenting results that exceed our targets. We will continue to act as a business partner that fills market gaps through business expansion centered on content IP.”

Korean netizens are reacting positively, with comments like "Danal Entertainment is really doing well lately, I'm excited to see what they do next!" and "Kep1er's pop-up store was a huge hit, I hope they do more projects like that."