KATSEYE's Meteoric Rise: Wins MTV VMA, Dominates Global Charts, and Becomes GAP's Newest Icon

Global girl group KATSEYE is making waves just one year into their debut, achieving a significant win at the prestigious MTV Video Music Awards (VMAs) and showing remarkable chart performance worldwide.

The group secured the 'PUSH Performance of the Year' award for their debut track 'Touch' at the 2025 MTV VMAs held in New York. This accolade follows their selection as an 'MTV PUSH' artist in January, solidifying their status as a rising force in the music industry.

During their acceptance speech, the members expressed heartfelt gratitude to their fandom, 'ICONS,' stating, "This moment feels incredibly rewarding. To all our ICONS worldwide, thank you. This means the world to us." They also extended thanks to HYBE, Geffen Records, and Chairman Bang Si-hyuk for their vision.

KATSEYE's impact is further evident across major global music charts. Their song 'Gabriela' climbed to a personal best of 63rd on the Billboard Hot 100, while 'Gnarly' re-entered the chart at 98th. Their EP 'Beautiful Chaos' has maintained a strong presence, charting on the Billboard 200 for nine consecutive weeks. In the UK, 'Gabriela' has steadily climbed the Official Singles Chart, reaching 46th, and multiple tracks by the group are featured on Spotify's 'Weekly Top Songs Global' chart.

Beyond music, KATSEYE has become the face of GAP's new 'Better in Denim' campaign. The campaign video, featuring the members dancing to Kelly's hit 'Milkshake' alongside 30 other dancers, has garnered immense attention. It boasts over 58 million views on GAP's official Instagram and surpassed 19 million on YouTube, contributing to a staggering 8 billion total impressions and 400 million views across social media platforms, marking the brand's most significant viral success to date. GAP's Chief Marketing Officer lauded KATSEYE as "global talents with diverse backgrounds, perspectives, and influence," recognizing them as "creators and style leaders with a powerful fanbase beyond just being a pop group."

KATSEYE is a global girl group formed by XOXO, a joint venture between HYBE and Geffen Records (Interscope Records).

The group consists of six members: Daniela, Lara, Manon, Megan, Sophia, and YunChae, who hail from diverse nationalities and backgrounds.

Even before their official debut, they were recognized as an 'MTV PUSH' artist, highlighting their significant potential in the global music market.