TWICE's 'Strategy' MV Hits 100 Million Views, Cementing Record as K-Pop Girl Group with Most Milestones

TWICE has once again reached a significant milestone on YouTube, with the music video for their track 'Strategy (feat. Megan Thee Stallion)' surpassing 100 million views. This achievement marks their 25th music video to hit this impressive number.

Released on December 6, 2024, as the title track from the group’s 14th mini-album 'STRATEGY,' the music video reached the 100 million view mark around 11 p.m. KST on September 7. From their debut single 'Like OOH-AHH' in 2015 to global hits like 'The Feels' and 'MOONLIGHT SUNRISE,' TWICE now holds the record for the most 100 million-view music videos by any girl group worldwide, with a total of 25 videos.

This impressive tally includes 19 Korean title tracks and four Japanese releases, showcasing the group's consistent global appeal and reach. The song 'Strategy,' an empowering anthem about employing every tactic to win love, captivated audiences with its bold concept, vibrant visuals, and the powerful feature from Megan Thee Stallion.

The track has experienced a resurgence in global popularity, notably after being featured on the soundtrack for Netflix's animated hit 'K-Pop Demon Hunters,' maintaining its momentum long after its initial release. TWICE's chart performance across major music markets also remains robust. According to the Billboard Hot 100 update on September 13, 'Strategy' charted at No. 59, and a subunit track, 'TAKEDOWN (JEONGYEON, JIHYO, CHAEYOUNG),' landed at No. 58.

On Spotify’s Weekly Top Songs USA (Aug. 29–Sept. 4), the songs ranked at No. 45 and No. 42, respectively. In the UK, the Official Singles Chart saw 'TAKEDOWN' reach No. 24 and 'Strategy' hit No. 32, both marking new career peaks for the group. Beyond streaming and chart success, TWICE continues to solidify their status as world-class performers. This year alone, they released their fourth full-length Korean album 'THIS IS FOR' and their sixth Japanese album 'ENEMY,' headlined Lollapalooza Chicago, and launched their sixth world tour.

The tour, which commenced in Incheon in July, has already sold out arenas across Osaka, Aichi, and Fukuoka, with future stops planned in Tokyo, Macau, Bulacan, Singapore, Kuala Lumpur, Sydney, Melbourne, Kaohsiung, Hong Kong, and Bangkok. With 25 music videos now boasting over 100 million views, TWICE consistently reinforces their position as a global standard-bearer for K-pop.

TWICE is a nine-member South Korean girl group formed by JYP Entertainment in 2015.

Members include Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu.

Since their debut, they have released numerous hit songs, gaining immense popularity both domestically and internationally.