TREASURE Transforms into 'Rice Ambassadors' in 'Shining Tour' Special Mission in Donghae

K-pop group TREASURE turned Donghae City into a festival ground during their appearance on Mnet's 'Shining Tour'. In the episode aired on the 9th, the members embarked on a surprise mission to become 'One-Day Donghae Rice Ambassadors' following their return from overseas schedules. With only 20 hours, they had to successfully sell local specialty 'Donghae Rice' and promote their upcoming performance, showcasing their global appeal by aiming to introduce the rice's charms to international fans.

Upon arriving in Donghae, TREASURE faced the challenge of engaging a smaller local population. They split into two teams for guerrilla rice sales, with the 'Asahi Team' selling 106 bags through strategic targeting of seniors and a 'buy as much as you want' promotion, led by Choi Hyun-suk's expert salesmanship. The 'Junkyu Team' also achieved success, selling 54 bags after performing a surprise concert for the elderly.

The pop-up stores, held at popular spots like Mangsang Beach, Donghae Youth Center, and Dokkaebi Valley, attracted a bustling crowd of locals and TREASURE Makers (fandom name) from around the world. The atmosphere was further electrified by the appearance of a 78-year-old rapper and a local YouTuber, along with an impromptu dance battle by the youth. The finale performance, set against the scenic sea backdrop, reached its peak with electrifying renditions of hits like 'YELLOW' and 'EVERYTHING', plus a unique 'Rice Time' segment.

TREASURE gifted unforgettable memories to both Donghae citizens and their fans, who responded with enthusiastic messages, including requests for a return visit. Next week's episode will feature group RIIZE promoting 'Roses' in Seongnam City. 'Shining Tour' airs every Tuesday at 10 PM KST on Mnet.

TREASURE is a 10-member boy group under YG Entertainment, debuting in August 2020. Comprising four Japanese and six Korean members, they are known for their powerful performances and diverse music, earning significant popularity both domestically and internationally. Their participation in 'Shining Tour' offered a unique opportunity to witness their variety show skills and their ability to promote local specialty products.