Berriz Unveils 'Polaris' AI Live Chat, Expanding K-Culture Fan Experience

Kakao Entertainment's global K-culture fan platform, Berriz, is enhancing fan experiences with innovative services.

On the 10th, Berriz announced the launch of 'Moon-ju, San-ho's AI Live,' a fan community feature allowing interaction with AI personas based on characters from the Disney+ original series 'Polaris.' The service coincides with the series' premiere.

The AI personas, meticulously trained on the characters' dialogue, personalities, preferences, and values, will engage in Q&A sessions with fans. This aims to provide an immersive experience, making fans feel as if they are conversing with the actual characters and deepening their engagement with the show's universe.

Additionally, the recently launched 'AI Comment Report' beta service is garnering positive feedback. This feature analyzes and summarizes fan comments on artist posts, categorizing them by keywords and highlighting key reactions and unique points. It facilitates a novel way for fans to understand collective sentiment and connect with one another. Examples include fans affectionately nicknaming woodz 'Moisture Coach Woodz' after a beauty brand endorsement post and initiating a 'Fighting Challenge' trend for MONSTA X following their comeback stage.

Kakao Entertainment plans to continuously introduce diverse services through Berriz, enabling global K-culture fans to enjoy content in richer, more multi-dimensional ways.

AI Personas are artificial intelligence systems designed to respond in a human-like manner based on learned data and user input. This technology allows fans to have highly immersive experiences, feeling as though they are genuinely interacting with their favorite characters or figures. 'Polaris' AI Live is expected to offer fans a new level of enjoyment by leveraging these advanced AI capabilities.