TREASURE's 'EVERYTHING' MV Teaser Drops, Heightening Anticipation with Mysterious Storyline
As anticipation builds for the release of the music video for 'EVERYTHING,' a track from TREASURE's 3rd mini-album 'LOVE PULSE,' a newly unveiled teaser has sent global fans into a frenzy.
YG Entertainment shared the 'TREASURE - ‘EVERYTHING’ M/V TEASER' on their official blog on the 18th. The video, presented in a dramatized format, maximizes immersion with TREASURE members' delicate expressions and a preview of an unpredictable storyline.
The clip opens with the TREASURE members gathered, enjoying a cheerful time together. However, the mood shifts dramatically when a game console floats into the air and lands in Junkyu's hands, and So Jung-hwan gazes into the distance with a wistful look, sparking curiosity about the narrative to unfold.
Particularly striking are the unique directorial choices, including scenes of being drawn by mysterious forces, fleeting moments filled with excitement, and running through a green field, intercut with So Jung-hwan's rapidly flashing memories. The members' mature acting and cinematic visuals suggest the birth of a high-quality music video.
The music video for 'EVERYTHING,' the first track of the mini-album 'LOVE PULSE,' is set to be released tonight at midnight (19th, 0 AM). Following their bright and energetic performances in choreography videos and special music show stages, much is expected to see how TREASURE will interpret the song's emotional world in this new visual format.
Meanwhile, TREASURE has been actively promoting their 3rd mini-album 'LOVE PULSE' since its release on the 1st, appearing on music shows, radio, and YouTube. Riding this momentum, they are set to kick off their '2025-26 TREASURE TOUR [PULSE ON]' in Seoul's KSPO DOME in October, before heading to Japan and other parts of Asia to connect with their global fanbase.
TREASURE is a 10-member boy group under YG Entertainment, debuting in 2020. The members showcase exceptional talent in vocals, rap, and dance, among other areas. They are widely beloved by fans both domestically and internationally for their signature powerful yet refreshing performances.