IVE Dominates September Girl Group Brand Reputation Rankings, Achieves 72 Wins with 'XOXZ'

The 'MZ Wannabe Icon' IVE has once again proven their immense popularity by ranking first in the September 2025 girl group and idol brand reputation survey.

The Korea Corporate Reputation Research Institute stated, "IVE's brand link analysis showed high scores for 'hip,' 'perfect,' and 'record,' while keyword analysis highlighted '70 crowns,' 'Secret,' and 'XOXZ'."

IVE recently made their comeback with their fourth mini-album 'IVE SECRET' after approximately seven months. The title track 'XOXZ,' featuring lyrics penned by member Jang Won-young, has been well-received for its dreamy yet hip sound and addictive hook.

With 'XOXZ,' IVE swept first place on major music shows including KBS2's 'Music Bank,' MBC's 'Show! Music Core,' and SBS's 'Inkigayo,' achieving a triple crown on terrestrial broadcast music programs. This remarkable feat brought their cumulative music show wins to a total of 72 since their debut, solidifying their unrivaled presence.

Furthermore, IVE received the 'K-WORLD AUDIENCE AWARD' in the female group category at the '2025 K-WORLD DREAM AWARDS' and the 'SOUND OF THE YEAR' award, the equivalent of a digital Daesang, at the '2025 THE FACT MUSIC AWARDS,' continuing the 'IVE syndrome' with consecutive grand prize wins. They also recently performed at 'ROCK IN JAPAN FESTIVAL 2025,' one of Japan's four major rock festivals, receiving enthusiastic responses from local fans.

Anticipation is high for IVE's next chapter as they continue their successful trajectory both domestically and internationally. The group is scheduled to hold their second world tour, 'SHOW WHAT I AM,' from October 31st to November 2nd at the KSPO DOME in Seoul.

IVE has captivated K-pop fandom with their unique concepts and high-quality music since their debut. Each member's individual charm and charisma create synergy, making them beloved across a wide range of age groups. Notably, members An Yu-jin and Jang Won-young showcase their versatile talents as MCs on various variety shows and programs.