'Our Ballad' Captivates Audiences with Unique Pop-Up Event Ahead of Premiere

SBS's highly anticipated music audition program, 'Our Ballad', is generating significant buzz among future viewers with its unconventional promotional approach.

Ahead of its premiere on the 23rd, 'Our Ballad' set up a special pop-up booth at the 'Seoul Forest Jazz Festival 2025', held from the 19th to the 21st in Seoul Forest. The booth received an overwhelming response from festival-goers, amplifying anticipation for the upcoming broadcast.

The pop-up featured diverse content that drew considerable attention, including a 9-member teaser video of the 'Top 100 Selectors' – Jung Jae-hyung, Choo Sung-hoon, Cha Tae-hyun, Jeon Hyun-moo, Park Kyung-lim, Danny Koo, Crush, Mimi, and Jung Seung-hwan. Their handwritten impressions and signed framed photos were also unveiled, sparking curiosity.

Interactive experiences and exclusive merchandise added to the enjoyment. All visitors received a limited-edition kit containing postcards with lyrics from legendary ballad songs featured in the competition, stamp stickers, and pocket mirrors. Attendees browsed the lyrics on 15 different postcards, showing renewed interest in the ballad genre itself, and created special memories with friends, partners, and family at the complimentary photo booth.

Furthermore, a raffle offering a chance to become a 'Top 100 Selector' for round 4 was held exclusively for booth visitors. Over 500 applications were received, leading to an early closure of the event due to its immense popularity. The production team plans to invite the selected participants to the round 4 recording.

'Our Ballad', already a topic of conversation due to its distinctive pre-broadcast promotion, will air its first episode on SBS at 9 PM on the 23rd.

'Our Ballad' is a large-scale music audition program aiming to discover new talent by reinterpreting beloved Korean ballad masterpieces. The show features a star-studded panel of 'Top 100 Selectors' including Jung Jae-hyung, Choo Sung-hoon, Cha Tae-hyun, Jeon Hyun-moo, Park Kyung-lim, Danny Koo, Crush, Mimi, and Jung Seung-hwan, who will mentor and judge the contestants. The program is poised to reignite a passion for ballads, offering viewers deeply moving performances.