ZB1 Embodies 'The Tastiest Zero' in Refreshing New 'Chilsung Cider Zero' Campus Ad

ZEROBASEONE (ZB1) is bringing a burst of youthful energy to their latest endorsement deal as the new faces of Lotte Chilsung Beverage's zero-calorie carbonated drink, 'Chilsung Cider Zero'.

The new campaign places the ZB1 members in a relatable college setting, portraying them as students rushing to class after oversleeping. The ad captures their urgency as they sprint towards campus, desperately needing a refreshing boost.

Their plight is eased when they receive a Chilsung Cider Zero from a tasting booth near the school gate. The ad highlights the exhilarating, crisp sensation of the drink as it quenches their thirst, easing their race against time.

A key moment in the commercial shows the members enjoying another sip of the cider after successfully making it to class for attendance, perfectly capturing the drink's refreshing appeal. Lotte Chilsung Beverage expressed their anticipation for a positive synergy, noting ZB1's bright and clear image aligns perfectly with their product, aiming to solidify 'Chilsung Cider Zero's' image as 'the tastiest zero' among consumers in their teens and twenties.

Following the impressive 12 million YouTube views achieved by a previous version of the campaign starring MEOVV's Ella within just one month, high expectations are set for the explosive reaction to ZB1's involvement in this new commercial.

ZEROBASEONE, often abbreviated as ZB1, is a popular nine-member multinational boy group formed through the Mnet survival show 'Boys Planet' in 2023.

The group's name signifies their journey into a new world, reflecting their fresh start and ambitious future in the K-pop industry.

Since their debut, ZB1 has garnered a significant global fanbase, achieving remarkable success both domestically and internationally with their music and performances.