MOMOLAND Concludes Successful ‘RODEO’ Promotions, Sets Sights on Global Fans

Girl group MOMOLAND has successfully wrapped up their comeback promotions for their new digital single ‘RODEO,’ marking their return as a full group after approximately three years.

The group delivered a powerful performance on the final broadcast of their promotional cycle at MBC M’s ‘Show Champion’ on the 17th, captivating fans with their signature vibrant energy. Their performance embodied the song’s catchy ‘GIDDY-UP!’ slogan, showcasing a dynamic stage presence and a message of positivity.

The ‘RODEO’ comeback activities commenced on the 8th, with the group appearing across major music shows including Mnet’s ‘M Countdown,’ KBS2’s ‘Music Bank,’ MBC’s ‘Show! Music Core,’ and SBS’s ‘Inkigayo,’ culminating in a celebratory finale on ‘Show Champion.’

‘RODEO’ itself is an upbeat dance-pop track that fuses the heavy drops characteristic of Slap House with the rhythmic bounce of UK Garage, reinforcing MOMOLAND’s unique musical identity. Following their previous hits like ‘Bboom Bboom’ and ‘BAAM,’ this comeback has further solidified their appeal and strengthened their connection with their global fanbase.

Building on the momentum from their domestic success, MOMOLAND is slated to meet international fans starting with a performance in Japan on the 25th, fueling anticipation for another wave of the ‘MOMOLAND craze’ worldwide.

MOMOLAND debuted in 2016 and quickly rose to fame with infectious hits like 'Bboom Bboom' and 'BAAM'. The group has consistently showcased a bright and energetic concept, resonating with a wide audience. Their recent comeback highlights their enduring appeal and strong teamwork as a group.