BADVILLAIN Dominates K-Pop Scene with 'THRILLER', Cementing Presence Through Powerful Performances and Diverse Content

Rookie girl group BADVILLAIN has made a strong impact on the K-pop scene, successfully concluding their promotions for their new song ‘THRILLER’.

BADVILLAIN (Chloe Young, Kelly, Emma, Bing, Yunseo, Ina, Huewon) took to the stage sequentially on major music shows including Mnet’s ‘M Countdown’ on the 18th, KBS2’s ‘Music Bank’, MBC’s ‘Show! Music Core’, and SBS’s ‘Inkigayo’, announcing their powerful comeback.

The group unleashed overwhelming energy and charisma with their ‘THRILLER’ performance, a track that blends heavy hip-hop beats with a catchy melody. In particular, their high-difficulty choreography, including powerful group dances, heel performances, and daring leg-splitting moves, captivated audiences. Their stable live vocals further proved the members’ exceptional skills and stage command.

Each performance saw a transformation in styling, drawing enthusiastic responses from fans. BADVILLAIN showcased diverse charms by perfectly embodying various concepts, from street-inspired tracksuits to all-white sporty looks and chic black ensembles.

Beyond music show appearances, BADVILLAIN demonstrated their prowess as ‘performance artisans’ through a variety of original content such as ‘Performance Videos’, ‘Choreography Practice Videos’, and ‘Relay Dances’. Their self-produced content, ‘Reading Thrilling Ghost Stories’, which reflected the album’s concept, heightened immersion into their comeback. On the YouTube channel ‘Idol Human Theater’, they showcased their fun-loving side with top-tier dance battles, fostering a closer connection with fans. Furthermore, they continue to engage with global fans through various challenge videos, maintaining the momentum of their comeback.

Meanwhile, BADVILLAIN’s new song ‘THRILLER’, released on the 15th, is a hip-hop dance track characterized by its minimal beats and addictive melody, effectively capturing the group’s intense concept.

Having successfully completed their ‘THRILLER’ promotions, BADVILLAIN plans to continue engaging with fans through music broadcasts and diverse content.

BADVILLAIN is a 7-member girl group that debuted on June 3, 2024, under Monster Entertainment Group. The group's name, 'BADVILLAIN,' signifies 'bad villains' and embodies their ambition to break free from conventional stages and deliver music and performances that are unrestrained and unique. All members possess outstanding dancing skills and performance capabilities, earning them the nickname 'Performance Queens'.