'Tyrant's Chef' Reigns Supreme: Tops September Drama Brand Reputation Rankings

The drama 'Tyrant's Chef' has clinched the top spot in the September drama brand reputation rankings, captivating audiences nationwide.

According to the Korea Brand Reputation Research Institute, the analysis covered a total of 49,648,059 pieces of big data from 20 dramas evaluated between August 9, 2025, and September 9, 2025. The study measured consumer engagement, communication volume, media consumption, brand spread, and purchasing habits.

Director Gu Chang-wan highlighted that link analysis for 'Tyrant's Chef' showed high frequencies of terms like 'record,' 'battle,' and 'immerse.' Furthermore, keyword analysis revealed 'Lee Chae-min,' 'time slip,' and 'absolute palate' as prominent search terms. The drama garnered an impressive 92.05% positive response rate, indicating strong viewer satisfaction.

'Tyrant's Chef' has garnered significant attention for its unique premise blending time travel with culinary excellence. Lead actor Lee Chae-min is expanding his acting range with this role, solidifying his status as a rising star. The series is building substantial anticipation for its future storyline.