Kihyun of KiiiKiii Emerges as the Next Beauty Icon with Louis Vuitton Campaign

Kihyun from the 'Gen Z-美' group KiiiKiii is rapidly rising as the next generation's beauty icon.

Fast Paper, a fashion & culture daily digital magazine, recently unveiled a pictorial featuring Kihyun and 'La Beauté Louis Vuitton,' Louis Vuitton's first beauty line.

In the released photos, Kihyun flawlessly embodies the essence of 'La Beauté Louis Vuitton's' makeup products, including lipsticks, balms, and eyeshadows, showcasing her unique charm. Posing casually by a window or looking into a mirror, she exuded sophistication even in everyday moments. Her languid yet intense gaze captured the camera, emphasizing her signature cat-like allure.

The accompanying video further highlighted Kihyun's endearing personality. Playful winks and drawing in the air with lipstick demonstrated her natural, kitschy vibe. Her engagement with the products created perfect chemistry with 'La Beauté Louis Vuitton,' captivating viewers.

Kihyun possesses a unique and dreamy vocal tone that enriches KiiiKiii's diverse musical spectrum. Coupled with her innate physical presence and strong performance skills, she consistently draws attention. Her upturned eyes and captivating face have drawn comparisons to model-actress Devon Aoki. Her ability to pull off various concepts, makeup styles, and outfits, along with her quirky charm and unparalleled visuals in her own reality series and other content, makes her incredibly endearing.

Through this pictorial with 'La Beauté Louis Vuitton,' Kihyun has once again proven her immense potential as a rising beauty icon, extending her influence beyond music into various fields.

KiiiKiii, Kihyun's group, officially debuted in March with their track 'I DO ME.' The song quickly climbed YouTube's trending music videos and maintained a strong presence on domestic and international music charts. Remarkably, they secured their first terrestrial music show win on MBC's 'Show! Music Core' just 13 days after their debut.

Furthermore, the group has garnered significant accolades, winning three Rookie Awards at events like 'ASEA 2025,' the '34th Seoul Music Awards,' and the '2025 K World Dream Awards.' They also received the Seoul Tourism Foundation CEO Award at the '7th Newsis Hallyu Expo,' stacking up impressive achievements that build anticipation for their future endeavors.

Following the promotions for their first digital single 'DANCING ALONE,' released on August 6, KiiiKiii continues to engage with fans through performances at university festivals and various domestic and international festivals.

Kihyun is known for her unique and dreamy vocal tone, adding depth to KiiiKiii's musical diversity. She also showcases strong performance skills backed by her natural physique and talent. Often compared to model-actress Devon Aoki, her quirky charm and striking visuals have captivated fans.