Lee Hyo-ri to Host K-Beauty Survival Show 'Just Makeup'; Stellar Lineup Revealed

Coupang Play's highly anticipated K-beauty makeup survival show, 'Just Makeup,' has officially unveiled its complete lineup of MC, judges, and contestants ahead of its premiere on October 3rd, generating significant buzz.

The show, which features makeup artists representing K-beauty on a global scale competing with their unique styles, has confirmed Lee Hyo-ri as its MC. Upon hearing the news, contestants expressed their excitement, calling her a 'beauty icon,' 'fashion icon,' and 'diva of a generation.' Lee Hyo-ri is expected to bring her sharp insights into makeup techniques and her signature wit to create a captivating hosting performance.

The judging panel comprises four leading makeup experts who are at the forefront of K-beauty trends: Jung Saem-mool, renowned as the originator of 'transparent makeup'; Seo Ok, a master of K-pop makeup; Lee Sa-bae, a versatile beauty creator known as 'The Face of a Thousand Faces'; and Lee Jin-soo, a brand makeup master. These esteemed professionals are set to rigorously evaluate the contestants' skills from their diverse perspectives.

Furthermore, 'Just Makeup' will showcase 60 talented contestants, including a 37-year veteran makeup artist for celebrities, a pioneering male senior artist for a global brand, a master from the world's top four fashion weeks, and a popular short-form content creator. This assembly of top artists promises an unprecedented makeup showdown.

'Just Makeup' will premiere on Coupang Play on October 3rd at 8 PM KST. It will be available for free viewing to all Coupang Play users, including both Wow members and general members.

Lee Hyo-ri, a prominent figure in the Korean entertainment industry, has been a trendsetter in fashion and beauty since her debut. Her influence extends to shaping beauty standards and inspiring aspiring artists. Known for her charisma and candid personality, she continues to be a beloved icon.