Psick Univ Turns Crisis into Opportunity: Becomes Goodwill Ambassador for Yeongyang County After Apology

YouTube channel Psick Univ is proving that sincerity can overcome controversy, transforming a past regional disparagement issue into a successful collaboration as goodwill ambassadors for Yeongyang County.

On the first of the month, Psick Univ shared photos on their official social media featuring comedians Lee Yong-ju, Jeong Jae-hyung, and Kim Min-soo at the Yeongyang County pepper and agricultural product promotion event, with the caption, "2025 Yeongyang H.O.T Festival! We visited for the second consecutive year."

The channel's connection with Yeongyang County began in 2024 with a content piece titled 'We've Come to Yeongyang, the Smallest City in Gyeongsang Province.' At the time, statements that caricatured the local living environment and food sparked a 'regional disparagement controversy,' drawing strong backlash from residents and viewers.

Following the criticism, Psick Univ donated 50 million won worth of relief supplies to Yeongyang County, which had suffered from heavy rainfall damage. They also engaged in content collaborations for several months, discussing and showcasing the region's charms to demonstrate their sincerity. They even changed their YouTube channel art to feature 'Yeongyang,' proving their commitment through action.

These efforts led the Yeongyang County Mayor to personally thank Psick Univ and propose collaboration for the pepper festival. Consequently, Psick Univ was appointed as an official ambassador for the '16th Yeongyang Pepper H.O.T Festival' in 2024, an event that attracted over 150,000 visitors and generated an economic effect of approximately 30 billion won.

Psick Univ has successfully turned a crisis into a turning point by not shying away from criticism but instead deepening their engagement with Yeongyang County and contributing to its development. As a result, even fans who had turned away are showing renewed interest, recognizing Psick Univ's actions as a model of apology and sincerity. This serves as a testament that genuine sincerity is the most crucial element in regaining trust amidst adversity.

Kim Min-soo is a beloved member of Psick Univ, known for his uniquely innocent charm. He has appeared on various entertainment shows, bringing laughter to audiences. His sincere attitude was particularly evident in the recent collaboration with Yeongyang County.