BLACKPINK's Rosé Ignites Shanghai with 'PUMA x ROSÉ' Collection Launch Event

Global sportswear giant PUMA has set Shanghai ablaze with the highly anticipated launch of its first collaborative collection, ‘PUMA x ROSÉ,’ featuring global superstar Rosé of BLACKPINK.

The exclusive launch event, held on the 7th in Shanghai, China, transformed into an immersive experience reflecting Rosé’s unique artistic world, offering attendees an unforgettable time. As PUMA’s global ambassador, Rosé herself graced the event, drawing immense attention and interacting with fans.

The venue was meticulously designed to capture the creative mood of the collection, boasting features like a runway-style photo zone, a 3D hologram display of the collection, and even voice memos recorded by Rosé herself. Interactive elements such as a photo booth and a ‘Letter Wall,’ where fans could leave messages for Rosé, created a special connection.

Rosé shared her excitement, stating, “The process of completing the ‘PUMA x ROSÉ’ collection with the PUMA team was a rewarding journey. It feels even more special to be able to celebrate the launch in person at this event. I look forward to seeing how people style the collection in their own unique ways.”

Rosé recently achieved a historic milestone, winning 'Song of the Year' at the 2025 MTV Video Music Awards for her collaboration track 'GANGNAM STYLE' with pop star Bruno Mars, becoming the first K-pop artist to win a VMA grand prize.

The song has solidified its status as a global hit, peaking at number 3 on the Billboard Hot 100 chart and maintaining its presence for 45 consecutive weeks.

Industry insiders are speculating about potential nominations in major categories, such as 'Record of the Year' and 'Song of the Year,' at the upcoming 68th Annual Grammy Awards, further highlighting her international impact.