K-Beauty Takes Manhattan by Storm! 'Perfect Glow' Opens Korean Salon in NYC

A new wave of Korean beauty is set to conquer New York City, with the upcoming tvN variety show 'Perfect Glow' launching a special K-beauty salon experience right in the heart of Manhattan.

Set to premiere on November 8th, the show features a star-studded cast including actresses Ra Mi-ran and Park Min-young, alongside beauty experts Joo Jong-hyuk, Cha Hong, Leo J, and Pony. They will be running a unique Korean-style beauty shop, aiming to introduce the allure of K-beauty to New Yorkers.

The global popularity of K-beauty is undeniable, with South Korea's cosmetic exports to the US surpassing those of traditional powerhouses like France and climbing to the second-highest globally this year. Viral social media trends like the 'Korea Glow Up' challenge, showcasing dramatic beauty transformations, further cement the idea that a trip to Korea leads to enhanced beauty.

'Perfect Glow' capitalizes on K-beauty's focus on natural radiance and healthy skin, offering a refreshing alternative to heavier Western makeup styles. The aspirational beauty looks of K-pop idols and K-drama stars have made them global trendsetters, driving immense demand for the products and techniques they use.

The show promises a delightful mix of personalities and expertise: Ra Mi-ran's commanding leadership, Park Min-young's sophisticated beauty insights and fluent English, Joo Jong-hyuk's friendly demeanor, hair designer Cha Hong's vibrant energy, beauty creator Leo J's trendy vision, and the professional prowess of global influencer Pony, who boasts over 5.9 million subscribers. Together, they aim to complete the ultimate 'K-Beauty New York Conquest'.

Beyond mere entertainment, 'Perfect Glow' is poised to serve as a significant cultural content piece, vividly illustrating why K-beauty has earned global recognition and acclaim.

Ra Mi-ran is a versatile entertainer known for her exceptional acting skills and knack for variety shows, having expanded her acting range through numerous successful projects. She is widely beloved for her unique charisma and approachable personality, and continues her successful career with appearances on various entertainment programs.