SM C&C Ventures into Music Management with SBS's 'Our Ballad'

SM C&C is embarking on a new challenge in the latter half of this year. Amidst the growing global recognition of the Korean entertainment industry, SM C&C is actively building diverse business models through collaborations with affiliated organizations.

Renowned as a top management company, SM C&C operates across various sectors including its Entertainment Business Division, Advertising Business Division, and Travel Business Division, each achieving top-tier results in their respective fields and functioning cohesively.

Notably, SM C&C is drawing industry attention as a co-producer for SBS's upcoming music audition program, 'Our Ballad,' set to premiere on September 23rd. This program aims to discover the voice of 2025 to reinterpret the ballads of yesteryear, marking SBS's first emotion-centric ballad audition.

'Our Ballad' promises more than just a competition; selected participants will continue their active careers post-broadcast with the support of co-producer SM C&C. This move signifies SM C&C's aggressive expansion into music management, leveraging its expertise in managing MCs and actors.

With this strategic diversification, SM C&C is poised to significantly enhance its management division's growth, generating considerable anticipation for its future endeavors in the latter half of the year.

SM C&C is a leading Korean cultural content company with diverse business sectors including management, advertising, and travel. The company has a strong track record in artist management, nurturing talent across various fields. Its participation in 'Our Ballad' marks a significant step into the music management arena.