The Pinkfong Company Eyes KOSDAQ Listing, Leveraging 'Baby Shark' Phenomenon

Global family entertainment firm The Pinkfong Company has officially set its sights on a KOSDAQ listing, submitting its registration statement to the Financial Services Commission on the 22nd with the goal of going public within the year.

The company plans to issue 2 million shares in its initial public offering, with an indicative price range of 32,000 to 38,000 KRW per share. This offering is expected to raise between 64 billion and 76 billion KRW.

Following the listing, The Pinkfong Company's market capitalization is projected to be between 459.2 billion and 545.3 billion KRW. The subscription period for institutional investors is scheduled from October 28th to November 3rd, with retail subscriptions taking place on November 6th and 7th. However, the final schedule is subject to change based on the regulatory review process and market conditions. Mirae Asset Securities and Samsung Securities have been appointed as joint lead underwriters.

Established in 2010, The Pinkfong Company has experienced rapid growth, driven by its globally recognized intellectual properties such as 'Pinkfong,' 'Baby Shark,' and 'Bebe Pin.' It currently produces and distributes over 7,000 pieces of content in 25 languages across 244 countries, significantly contributing to the global presence of Korean content.

The company's financial performance has been robust. In 2024, revenue increased by 11% year-on-year to 97.4 billion KRW, while operating profit surged by 371% to 18.8 billion KRW. The positive trend continues into the first half of 2025, with an operating profit margin of approximately 20%.

Its flagship content, 'Baby Shark Dance,' has achieved a remarkable feat, holding the number one spot for global YouTube views for 58 consecutive months. With a cumulative 180 billion YouTube views and 280 million subscribers, its dominance across major global platforms is undisputed.

Operating under a 'Born Global' strategy since its inception, The Pinkfong Company has consistently launched new IPs, creating a repeatable model based on accumulated data and creative capabilities. It is also accelerating AI integration, utilizing its in-house AI translation and dubbing tool, 'OneVoice,' to reduce content production costs.

The IPO proceeds will be strategically invested in enhancing IP production processes, developing premium animation content, and expanding global location-based entertainment (LBE) ventures.

"Based on our successful IP experiences in the global market, The Pinkfong Company has established itself as a globally recognized family entertainment leader," stated CEO Kim Min-seok. "This KOSDAQ listing will further strengthen our global business capabilities and broaden our engagement with stakeholders, including customers, partners, and investors, fostering long-term trust."

The Pinkfong Company, founded in 2010, has become a leading global content powerhouse with IPs like 'Pinkfong' and 'Baby Shark'. They are enhancing production efficiency through their self-developed AI tool, 'OneVoice'. This KOSDAQ listing aims to bolster global expansion and strengthen relationships with investors.