Lee Chae-min Tops September Actor Brand Reputation Ranking; Lee Byung-hun and Choo Young-woo Follow

Rookie actor Lee Chae-min has secured the top spot in the September actor brand reputation ranking, demonstrating his growing popularity. The Korean Corporate Reputation Research Institute analyzed big data from 100 actors active across dramas, films, and OTT platforms from August 23 to September 23, 2025.

The total big data for actor brands amounted to over 144.86 million pieces, marking a 6.74% decrease compared to the previous month. This comprehensive analysis now includes web media, reflecting the expanding reach of actors in tandem with the burgeoning OTT market.

Lee Chae-min garnered a total score of over 4.51 million, leading the rankings with impressive scores in participation, media, communication, and community indices. His performance in the drama 'Tyrant's Chef' is cited as a significant factor contributing to his high brand reputation.

Veteran actor Lee Byung-hun ranked second with over 3.66 million points, maintaining his strong presence. Choo Young-woo followed in third place with over 3.45 million points, highlighting his significant fan engagement. Other notable actors like Lee Jin-uk and Ma Dong-seok also featured prominently in the top rankings.

Born in 2000, Lee Chae-min debuted in the 2021 KBS drama 'Love All Play.' He has since gained significant attention for his leading roles in 'Our Blooming Youth' and the Netflix series 'Hierarchy.' His solid acting skills and charming visuals suggest a bright future in the industry.