ZEROBASEONE Makes History as First K-Pop Act to Collaborate with Metaverse Platform Rec Room

Global sensation ZEROBASEONE is breaking new ground by becoming the first K-pop artist to collaborate with the popular metaverse platform, Rec Room.

This exciting partnership will see the group release exclusive digital items reflecting their unique identity and host in-game events, offering fans worldwide an innovative way to connect. Rec Room, boasting over 100 million lifetime users, is a leading metaverse platform highly favored by Gen Z, allowing users to play games, explore millions of player-created rooms, and even create their own content.

Through this collaboration, ZEROBASEONE will introduce UGC (User Generated Content) items, including avatar wearables. The integration of immersive experiences like virtual pop-up stores is expected to significantly enhance fan engagement within the metaverse.

In related news, ZEROBASEONE recently achieved an unprecedented feat, selling over 1.1 million copies of their first full album, 'NEVER SAY NEVER,' on its release day, marking them as the first K-pop group to achieve six consecutive 'million-seller' albums. The album also topped iTunes 'Top Album' charts in various countries and Japan's LINE Music 'Album Top 100,' underscoring their global popularity.

ZEROBASEONE, a 9-member boy group formed through the Mnet survival show 'Boys Planet,' debuted in July 2023. Their group name signifies 'a new world (9) begins.'

They have been rewriting K-pop history with every album release, achieving 'million-seller' status for all their releases, starting with their debut album 'YOUTH IN THE SHADE' up to their latest full album 'NEVER SAY NEVER.'

The group has garnered immense popularity both domestically and internationally with their powerful and distinctive performances on title tracks like 'CRUSADE' and 'ICONIC.'