Hong Kong Transformed into 'SEVENTEEN Theme City' with Dazzling Drone Show

Hong Kong is buzzing with excitement as it has been completely transformed into a 'SEVENTEEN Theme City' in celebration of the group's highly anticipated concert.

Pledis Entertainment announced on the 18th that 'CARATIA (克拉境/캐럿경)', an offline fan experience event commemorating 'SEVENTEEN WORLD TOUR [NEW_] IN HONG KONG', kicked off across the city on the 16th. This grand festival is designed to honor SEVENTEEN's upcoming performances at the Kai Tak Sports Stadium on the 27th and 28th, for which tickets sold out instantly, proving the group's immense popularity.

SEVENTEEN, in collaboration with local businesses and public institutions, has orchestrated an expansive celebration encompassing land, sea, and air. A major highlight is the spectacular drone show, set to illuminate the skies over the Wan Chai Promenade from the 25th to the 27th. This will mark the first time a K-pop artist has produced such a large-scale drone performance, promising to captivate fans visiting for the concert, tourists, and locals alike with its stunning visuals against Hong Kong's famed skyline.

The iconic 'Avenue of Stars', visited by hundreds of thousands monthly, has been adorned with sculptures of 'MINITEEN', SEVENTEEN's official characters. These charming figures, designed with input from the members to reflect their individual personalities, will be on display for two weeks starting the 16th, encouraging memorable photo opportunities. The famous Ngong Ping 360 cable cars are now wrapped in SEVENTEEN imagery, while the iconic Aqua Luna junk boat on Victoria Harbour and the bustling city trams have also been themed to promote the concert.

Fourteen hotels across Hong Kong are offering special SEVENTEEN-themed rooms. Notably, the prestigious 'The Peninsula Hong Kong' is making history by collaborating with a K-pop artist for the first time, illuminating its facade in SEVENTEEN's official colors. Online, fans can purchase themed chocolates, and on the Star Ferry, they can enjoy a SEVENTEEN-themed afternoon tea set accompanied by live band performances.

Large-scale advertisements heralding the concert are visible at key locations including Hong Kong International Airport, Kai Tak Sports Stadium, and SOGO Department Store in Causeway Bay. A pop-up store at the mall Airside near the venue will feature merchandise from a collaboration between 'Bongbongi', a character inspired by the group's official light stick, and the premium handmade doll brand 'TeddyTales'. A stamp rally, encouraging participants to collect stamps from various city spots for exclusive souvenirs, is also underway. The festivities will continue until the 30th.

SEVENTEEN has solidified its status as a leading global group since their debut in 2015, known for their unique concepts and self-produced music. Their dedication to creative control, with members actively involved in songwriting and production, has earned them the title of 'self-producing idols'. This Hong Kong concert marks their return after seven years, serving as a significant milestone in showcasing their growth.