LE SSERAFIM Makes History as First K-Pop Girl Group to Collaborate with Amazon Music for Offline Pop-Up Events

K-pop powerhouse LE SSERAFIM has achieved another milestone by becoming the first K-pop girl group to host an offline pop-up event in collaboration with Amazon Music. Following their sold-out North American tour dates, this partnership with a global tech giant underscores their significant influence in the market.

The group, comprised of Kim Chae-won, Sakura, Huh Yun-jin, Kazuha, and Hong Eun-chae, held pop-up stores with Amazon Music in Los Angeles and Seattle on the 11th and 16th respectively (local time). The events drew over 1700 attendees in total, creating a vibrant scene with fans flocking to the venues even before opening.

Amazon Music is recognized as one of the top three music streaming services in the US, alongside Spotify and Apple Music. LE SSERAFIM's selection as the inaugural K-pop girl group partner for such a prominent platform highlights their elevated status.

LE SSERAFIM collaborated closely with Amazon Music on all aspects of the pop-up, from product planning to design. A diverse range of merchandise, including apparel, hats, keychains, bags, slogans, and fans, was offered, significantly boosting fan satisfaction. Their popular t-shirts sold out rapidly.

Furthermore, the implementation of Amazon's 'Just Walk Out' technology, an AI-powered automated checkout system, provided a seamless and convenient shopping experience for fans. This pop-up is part of their ongoing North American tour, '2025 LE SSERAFIM TOUR ‘EASY CRAZY HOT’ IN NORTH AMERICA', which has seen all 7 concerts in cities like Newark, Chicago, and San Francisco completely sold out. LE SSERAFIM, under HYBE’s Source Music, is set to perform in Las Vegas on the 21st and Mexico City on the 24th.

LE SSERAFIM debuted on May 2, 2022, and is known for their exceptional performance skills. Their group name, an anagram of 'I AM FEARLESS,' embodies their message of fearless self-affirmation and determination. All members possess remarkable talent and charisma, garnering widespread attention since their debut.