SBS's 'Our Ballad' Vows to Preempt Privacy Scandals, Partners with SM Ent. for a Winning Strategy

The production team behind SBS's new audition program, 'Our Ballad,' has preemptively addressed concerns regarding contestants' private lives. In a recent interview, the creative minds behind the show expressed confidence in their thorough vetting process.

'Our Ballad' aims to discover the next generation of vocalists who can reinterpret life's most memorable ballads. The judging panel features a diverse lineup including Jeong Jae-hyung, Choo Sung-hoon, Cha Tae-hyun, Jeon Hyun-moo, and accomplished musicians like Oh My Girl's Mimi, Crush, and Jeong Seung-hwan.

A significant aspect of the program is its co-production with SM C&C, which will also manage the eventual winner. Park Seong-hoon, the chief producer, highlighted this collaboration as a crucial step in providing contestants with a real pathway to stardom.

The show's directors emphasized that they are not seeking contestants based on their background or past fame. PD Jeong Ik-seung stated, "Judging individuals solely on their background is a method we wish to avoid." Instead, their focus is on identifying talent with genuine passion and musical aptitude. He also hinted at the inclusion of contestants who may have gained online popularity but are making their official broadcast debut through 'Our Ballad.'

Regarding privacy, the team assured that open communication with contestants, coupled with SM Entertainment's expertise in managing public figures, ensures a robust verification system. "SM has extensive experience in nurturing idols and understands the pressures of public scrutiny, allowing them to identify potential issues we might overlook," Park added, expressing confidence in their ability to present a positive and safe viewing experience.

Park Seong-hoon, the Chief Producer of 'Our Ballad,' is spearheading the overall planning and production of the program. He emphasized a commitment to prioritizing contestants' privacy and ensuring fair evaluations during the selection process. Through collaboration with SM Entertainment, the program aims to provide a solid foundation for contestants' future careers.