Chuu Embodies Heritage & Retro in New BYC Photoshoot, Capturing Timeless Charm

Singer and actress Chuu has unveiled a captivating pictorial as the new muse for BYC, blending retro vibes with refreshing energy. The collaboration highlights BYC's long-standing heritage through a 'Heritage & Retro' theme, reinterpreting the brand's history for a modern audience.

The photoshoot took place at the BYC headquarters, an iconic building steeped in over 70 years of history. Against a backdrop of aged brickwork and vintage props, Chuu's bright and free-spirited charisma truly shone, creating a unique visual narrative.

She effortlessly showcased a range of styles, from classic checkered pajamas to contemporary outerwear, effectively promoting BYC's 'Alldaylong' line and 'Bodyheat' functional wear to a younger demographic. Her signature sparkling smile and natural poses resonated with the brand's identity, bridging generational gaps and earning praise from the on-site staff.

Chuu first gained attention as a member of the popular K-pop girl group LOONA, known for her powerful vocals and cheerful personality.

She has since embarked on a successful solo career, releasing hit songs that consistently rank high on music charts and cementing her status as a beloved artist.

Beyond music, Chuu is a frequent face on variety shows and has ventured into acting, demonstrating her versatility as a multifaceted entertainer.