SHINee's Onew Ignites Bangkok with Inaugural World Tour Stop: 'ONEW THE LIVE : PERCENT(%)'

Global K-pop sensation Onew (ONEW) has kicked off his highly anticipated first-ever world tour with a resounding success.

Hosted by Ham Partners Group, the concert '2025 ONEW WORLD TOUR ONEW THE LIVE : PERCENT(%)' took place on the evening of the 13th at MCC HALL, The Mall Lifestore Ngamwongwan in Bangkok, Thailand, marking a significant milestone for the artist.

Drawing a massive crowd, the show underscored Onew's immense popularity in Thailand, as it was his first solo concert in the city. Fans were captivated by his signature warm vocals and flawless live performance, which featured a dynamic setlist blending new tracks with his most beloved hits. Onew's heartfelt interactions with the audience created an unforgettable experience for everyone present.

This landmark event was brought to life through the collaborative efforts of Ham Partners Group's subsidiaries, KPOP MERCHANTABILITY and SKY VENTURES. KPOP MERCHANTABILITY enhanced the fan experience by integrating merchandise sales with the concert, while SKY VENTURES managed the digital platform marketing, ensuring fans could engage with the event seamlessly.

Through this successful Bangkok concert, Ham Partners Group has solidified its position as a key partner in supporting the global careers of K-pop artists, showcasing a novel convergence of content, commerce, and technology to drive the K-pop business forward. CEO Ham Si-won expressed his commitment to continuously developing innovative platforms that connect artists and global fandoms.

Onew, a member of the iconic group SHINee, debuted in 2008 and quickly established himself as a powerhouse vocalist. His solo endeavors have consistently showcased his unique musicality and emotional depth, expanding his artistic horizons beyond the group. This world tour serves as a testament to his growing international appeal and his individual artistic achievements.