Kimetsu no Yaiba Merchandise Sparks Controversy with Rising Sun Flag Designs Online

The recent release of 'Demon Slayer: Kimetsu no Yaiba – To the Hashira Training' has ignited a debate following the discovery of merchandise featuring the controversial Rising Sun Flag motif being sold on domestic online shopping platforms.

Professor Seo Kyeong-deok of Sungshin Women's University highlighted the issue, stating that netizens alerted him to the situation. He pointed out that following the previous controversy over the protagonist's earrings in 'Mugen Train Arc,' various items like keyrings and earrings are now openly available for purchase.

Professor Seo warned that selling Rising Sun Flag-emblazoned products without proper verification, even on overseas direct purchase platforms, is undeniably wrong and could provide justification for Japan's use of the symbol. He stressed the importance of self-vigilance in addressing such matters.

This incident echoes past criticisms faced by domestic companies for using the Rising Sun Flag in advertisements on major online marketplaces. Professor Seo emphasized that while profit is a natural business goal, understanding the history and national sentiments of the target market is fundamental, urging prompt rectification from large domestic online shopping malls.

Separate from the global success of 'Demon Slayer,' the controversy surrounding the Rising Sun Flag motif continues to be an ongoing issue.

Professor Seo Kyeong-deok is a renowned Korean public relations expert known for his extensive work in promoting Korean culture and history globally. He has been a vocal advocate against historical distortions and has led numerous campaigns to raise awareness about sensitive historical issues. His efforts often involve leveraging various media and cultural platforms to educate international audiences.