G-DRAGON & PEACEMINUSONE Unveil '818 BLOOM' for Global Peace Message

Global artist G-DRAGON is spreading a message of peace worldwide with '818 BLOOM,' a limited-edition block flower created in collaboration between his brand PEACEMINUSONE and the block brand OXFORD.

MTRI&C announced the simultaneous opening of the official global website for '818 BLOOM' in major overseas countries, with sales notably being handled through the global e-commerce platform AliExpress.

The sales of '818 BLOOM' will be available through AliExpress's K-Venue and Global Selling channels in Korea, the United States, Japan, and other countries, enhancing accessibility for consumers worldwide to easily purchase the product.

This project is expected to serve as a significant starting point for disseminating the message of peace contained within '818 BLOOM' globally, extending beyond mere sales channel expansion.

'818 BLOOM' aims to embody G-DRAGON's ideal vision, and its sales launch date has been set to coincide with a day that reflects the meaning of peace: September 21st, the International Day of Peace, when commemorative ceremonies and campaigns are held in various countries. Pre-order sales will commence on this day via the AliExpress global website.

G-DRAGON has also served as an official ambassador for the Gyeongju Asia-Pacific Economic Cooperation (APEC). Recently, he garnered significant praise for his multifaceted activities, including a collaboration with the popular game 'Battlegrounds.' These diverse endeavors underscore his broad influence across various sectors.