IVE Scores Second Win for 'HEYA' on Show! Music Core

K-Pop sensation IVE has clinched their second music show trophy for their latest title track 'HEYA'. The girl group took home the first-place award on the MBC broadcast of 'Show! Music Core' held on June 8th, following their previous win on KBS2's 'Music Bank'.

Following the victory, the members of IVE expressed their heartfelt gratitude to their dedicated fanbase, DIVE, through their agency Starship Entertainment. "We are so thankful to DIVE for giving us such a big gift once again," they shared. "Seeing DIVE when we're on stage really becomes a huge driving force for us. We will do our best during the remaining promotions to repay the love you've shown. Please continue to give us lots of love and attention. We love you, DIVE!"

For their performance, IVE donned striking black outfits accented with silver details, commanding the stage with their sharp choreography and impeccable live vocals. The signature point choreography of 'HEYA', visually representing the song's title, showcased the members' fluid execution and mastery of pacing. Their confident stage presence and expressive facial performances amplified the song's dreamy yet sophisticated mood, earning enthusiastic cheers from the audience.

The new album, 'IVE SWITCH', released on April 29th, marks IVE's comeback after approximately seven months. The album delves into the multifaceted image of the group, exploring the hidden sides behind their dazzling exterior. The title track 'HEYA' masterfully weaves complex emotions over a powerful rhythm and a sophisticated melody, leaving a strong and lasting impression.

IVE is currently actively engaged in various activities beyond music shows, including television appearances and content creation. Their diverse charms, showcased both individually and as a group, are drawing significant attention to their future endeavors.

IVE is scheduled to perform 'HEYA' on SBS's 'Inkigayo' on June 9th.

IVE is a six-member South Korean girl group formed by Starship Entertainment, debuting on December 1, 2021. They quickly rose to fame with their debut song 'ELEVEN', establishing themselves as a leading force in the K-Pop industry. The group consists of members An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Leeseo.