IVE Concludes 'IVE SECRET' Promotions with Triple Crown & Diverse Charms

Global sensation IVE has successfully wrapped up their promotions for their 4th mini-album, 'IVE SECRET,' receiving immense love from fans.

The six-member group, consisting of Ahn Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Leeseo, officially concluded their activities for the title track 'OFF THE RECORD' after their performance on SBS Inkigayo on July 7th. This comeback saw IVE achieve a significant triple crown, securing first place on three major broadcast music shows, marking a triumphant end to their album cycle.

Prior to the album's release, IVE ignited global anticipation by unveiling a sneak peek of the 'OFF THE RECORD' performance at the '2025 SBS Gayo Daejeon Summer' in July. The album, centered around the theme 'SECRET,' further amplified the comeback buzz with sequentially released teasers showcasing multifaceted storytelling, featuring concepts like the assertive 'EVIL CUPID' and the alluring yet dangerous 'COVER GIRL.'

During their two-week promotional period starting last month, IVE captivated audiences with their flawless live vocals and high-density performances. Their sophisticated and dreamy aura dominated the stage, propelling their tracks up music charts. Adding to the excitement, Rei served as a special MC on KBS 2TV Music Bank, and Leeseo continued her role as an MC on SBS Inkigayo, showcasing the group's delightful chemistry.

Beyond music shows, all IVE members demonstrated their widespread popularity across various broadcasting programs and content. They appeared on shows like KBS2's 'Stars' Top Recipe Fun-Staurant' and MBC's 'How Do You Play?', as well as web variety shows such as 'The Recruit', 'No Prepare', 'Kang Hyewon's', 'Workman,' and more, each highlighting their unique charms. Rei, in particular, solidified her presence with diverse content on her solo YouTube web series, 'Try Rei Out.' This multi-platform engagement underscores IVE's consistent impact following their 3rd mini-album 'IVE EMPATHY,' which saw the pre-release track 'REBEL HEART' achieve a Perfect All-Kill and the title track 'ATTITUDE' earn 15 music show wins, further cementing their 'IVE Syndrome.'

The group's successful run continued with 'OFF THE RECORD' securing victories on all three major broadcast channels, demonstrating their strong momentum in the latter half of the year. As Leeseo, the Inkigayo MC, presented the trophy to her members, marking a heartwarming conclusion to the promotions, IVE shared their thoughts on the activities' end through their agency, Starship Entertainment.

Ahn Yu-jin will be appearing in the Netflix variety show 'Crime Scene Zero,' set to be released on September 23, 2024, showcasing a different side of herself. Gaeul mentioned that fans' support gives her the motivation to work even harder. Rei is scheduled to perform at the prestigious 'ROCK IN JAPAN FESTIVAL 2025' in Japan, an event she is greatly anticipating.