TREASURE's 'EVERYTHING' MV Captivates Global Fans with Refreshing Yet Melancholy Vibes

K-pop group TREASURE has charmed their global fanbase with the music video for 'EVERYTHING,' a track from their 3rd mini-album [LOVE PULSE]. The video, released on the 19th, offers a lyrical charm distinct from the festive title track 'PARADISE.'

The dramadized music video evokes a poignant mood, resonating deeply with music enthusiasts. It beautifully captures the universal themes of love, from the initial excitement and eventual farewell to a hopeful reunion, stirring a sense of empathy among viewers.

What truly shone was So Jung-hwan's nuanced emotional performance. His portrayal of watching a loved one depart and his contemplative gaze while reminiscing about past memories were remarkable, leaving a lasting impression with a deep emotional arc contrasting the song's brighter tone.

The visually striking direction added another layer of engagement. The fresh element of So Jung-hwan floating upwards when touching places or objects associated with memories, combined with the members running through a vibrant green field, amplified TREASURE's signature refreshing appeal.

Their dynamic and energetic performance was another highlight. The group exuded a lively atmosphere with powerful arm movements during the chorus, culminating in an electrifying climax as they unleashed their energy in sync with the lyric 'I'm dying for you.'

TREASURE has been actively engaging with fans through various comeback promotions following the release of [LOVE PULSE]. They are set to kick off their '2025-26 TREASURE TOUR [PULSE ON]' with a three-day concert at Seoul's KSPO DOME from October 10th to 12th, before heading to Japan and across Asia to further solidify their global presence.

So Jung-hwan, the youngest member of TREASURE, is a key dancer known for his powerful stage presence and captivating performances. His expressive vocals contribute significantly to the group's diverse musicality. The 'EVERYTHING' music video has also highlighted his potential as an actor through his emotional portrayal.