G-DRAGON Unveils '818 BLOOM' to Commemorate World Peace Day

K-pop icon G-DRAGON is set to present his signature floral art product, ‘818 BLOOM’, to fans worldwide in observance of World Peace Day. The product, which G-DRAGON personally participated in designing, will be available for purchase starting at 10 AM KST on September 21st.

This release transcends a mere product launch, standing out as a meaningful project blending art with a message of peace. The collaboration with Oxford, featuring G-DRAGON's direct involvement in the design process, marks the creation of the world's first artist persona DIY product.

To ensure fair access for fans globally, pre-orders will commence sequentially across the AliExpress global platform. ‘818 BLOOM’ embodies the philosophical essence of G-DRAGON's brand PEACEMINUSONE, signifying 'the intersection of ideals and reality connecting a peaceful utopian world with a world of deficiency.' The daisy logo symbolizes a fervent wish for peace.

The choice of World Peace Day for this launch adds a layer of symbolic significance, aiming to propagate a message of peace through art. Furthermore, authenticity is guaranteed with G-DRAGON's handwritten signature and a unique serial number on the product's certificate, enhancing its rarity and genuine value. Multilingual services for fans in countries like France and Spain are expected to bolster global connectivity.

G-DRAGON established his brand PEACEMINUSONE in 2016, a name that encapsulates the profound concept of 'the intersection of ideals and reality connecting a peaceful utopian world with a world of deficiency.' Beyond his musical prowess, he has demonstrated immense global influence through his unparalleled fashion sense. This '818 BLOOM' project represents a novel endeavor to merge his artistic vision with a message advocating for peace.