Global Sensation KATSEYE Takes Fashion World by Storm After GAP Campaign Launch

Hybe and Geffen Records' collaborative girl group, KATSEYE, is making waves not only on global music charts but also in the fashion industry, solidifying their status as style icons.

American apparel brand GAP recently unveiled its new campaign, ‘Better in Denim,’ featuring KATSEYE prominently. The campaign, which fuses fashion and music through dance, showcases the six members in trendy low-rise denim looks, performing an energetic choreography to Kelis' 2003 hit song ‘Milkshake.’

The advertisement, released last month, has garnered over 18 million views on YouTube and is creating a significant buzz across social media platforms, spawning numerous derivative content pieces. Richard Dickson, CEO of GAP, acknowledged the campaign's substantial impact on boosting brand power, estimating its marketing effect to be immense.

Prominent international media outlets have also taken notice of KATSEYE's involvement. Harper's Bazaar celebrated their role in the return of low-rise denim fashion, while V Magazine noted the group's essence perfectly aligns with GAP's brand values. The campaign's choreographer emphasized that the project was a celebration of diversity, further highlighting KATSEYE's global appeal.

Meanwhile, KATSEYE, a group formed through the 'K-pop methodology' audition project, is continuing its successful trajectory, with their latest EP 'BEAUTIFUL CHAOS' charting at number 4 on the Billboard 200.

KATSEYE is a global girl group formed through a collaboration between Hybe and Geffen Records. The group consists of six members who were selected through the audition program 'The Debut: Dream Academy' in 2023. They have garnered significant attention since their debut, backed by K-pop's systematic training and a strategy targeting the global music market.