From 'Wednesday' to Hollywood: K-Pop Takes Center Stage in Global Content

The global phenomenon of K-Pop is increasingly becoming a core element in content creation. Hit Netflix series 'Wednesday' Season 2 featured back-to-back hits from Mamamoo and BLACKPINK, underscoring K-Pop's significant influence. Now, films centered around K-Pop are being produced, further elevating its status.

In 'Wednesday' Season 2 Part 1, Mamamoo's 'Um Oh Ah Yeh' was unexpectedly played in Enid's (Emma Myers) room, delighting viewers. Subsequently, in Part 2, Episode 6, a scene where Wednesday (Jenna Ortega) dances to BLACKPINK's 'BOOMBAYAH' amidst a body-swap storyline with Enid garnered significant attention.

As K-Pop plays a crucial role in global content, the film 'PERFECT GIRL,' which chronicles the journey of a K-Pop girl group, is set to begin filming next month. Starring Jeon Somi and directed by Hong Won-ki, the movie will delve into the intense competition and trainee experiences within the K-Pop world. Additionally, the collaboration between HYBE America and Paramount Pictures to produce a film based on a K-Pop girl group further solidifies K-Pop's potential as a global content driver.

A film industry insider commented, 'The worldwide popularity of K-Pop is acting as a new driving force for content production, signaling the next phase for K-content.'

Jeon Somi debuted in 2016 as the final winner of Mnet's survival show 'Produce 101,' joining the project group I.O.I. She has since established herself as a successful solo artist, beloved by fans domestically and internationally for her vibrant energy. Recently, she has been expanding her career into acting, showcasing her versatile talents.