ZEROBASEONE Shatters Records with 'NEVER SAY NEVER' Promotions, Solidifying 'K-Pop Icon' Status

Group ZEROBASEONE has successfully concluded their promotions for their first full album, 'NEVER SAY NEVER,' firmly establishing themselves as a leading icon in K-pop.

The group wrapped up their official activities on SBS's 'Inkigayo' on the 14th, achieving numerous new milestones during this comeback. Notably, their title track 'ICONIK' secured them a grand slam, reaching number one on major music shows including 'The Show,' 'Show! Champion,' 'M Countdown,' 'Music Bank,' 'Show! Music Core,' and 'Inkigayo' consecutively. This marks the first time ZEROBASEONE has achieved six music show wins with a promotional song since their debut.

This remarkable success was anticipated. 'NEVER SAY NEVER' surpassed 1.51 million copies in sales within its first week of release, making ZEROBASEONE the first K-pop group in history to achieve 'million-seller' status for six consecutive albums starting from their debut.

ZEROBASEONE's popularity is also soaring in Japan. They ranked second on the Oricon Weekly Album Chart and Weekly Combined Album Chart. Furthermore, they dominated the LINE MUSIC Daily Album TOP100 for a full week (September 2nd-8th), showcasing their immense popularity.

In China, 'NEVER SAY NEVER' garnered significant attention, earning a Gold Badge certification on QQ Music and topping the daily digital sales chart immediately after its release, demonstrating their powerful fandom in the region.

Their presence was also felt in the Americas and Europe. The album charted at number 4 on the Worldwide iTunes Album Chart, number 5 on the US iTunes Top K-Pop Albums Chart, and number 7 on the European iTunes Album Chart. They also hit number one on the iTunes Top Album Chart in various countries, including Sweden, Czech Republic, Qatar, Russia, and Vietnam, confirming their global appeal.

Domestically, all tracks from the album entered the Melon HOT100 chart, with six songs reaching the TOP100. 'ICONIK' also found its place on Japan's LINE MUSIC Real-time TOP100 and China's QQ Music Top Trend Song Chart, underscoring their international reach. The 'ICONIK' music video continues to receive fervent attention, having surpassed 51 million views.

Through this comeback, ZEROBASEONE has culminated the narrative built over two years, spanning their 'Youth Trilogy' and 'Paradise Duology,' into the synergy of 'TEAM ZB1.' They delivered a powerful message of encouragement, 'Nothing is impossible (NEVER SAY NEVER),' to those who dream of something special amidst ordinary reality, further raising expectations for their future endeavors.

ZEROBASEONE, a nine-member group formed through the Mnet survival show 'Boys Planet,' debuted on July 10, 2023. Their group name signifies their ambition to start from zero and achieve one, progressing towards their dreams. They have established a precedent in K-pop history by achieving 'million-seller' status with every album released, beginning with their debut mini-album 'YOUTH IN THE SHADE,' followed by 'MELTING POINT,' and now their first full album 'NEVER SAY NEVER.'