ILLIT's New Variety Show 'I am HOLO' Teaser Drops, Promises Hilarious Friendship Quest

Rookie girl group ILLIT is gearing up for a comical quest to find their ultimate best friend in their upcoming self-produced content, 'I am HOLO'.

The teaser for 'I am HOLO,' released on the group's official YouTube channel on the 8th, introduces a unique concept where the five members—Yunah, Minju, Moka, Wonhee, and Iroha—transform into virtual characters on a mission to find true friendship in 'Holo Land.' They will compete to become best friend couples by showcasing their charms throughout a day.

The teaser hints at a subtle tension among the members as they declare their mission to find a 'real best friend.' Viewers can anticipate a display of their witty entertainment skills through various attempts like 'confessing on a walk' and 'flirting.' The members' intense immersion, with one humorously stating she'd 'leave in tears if she gets zero votes,' adds to the comedic anticipation. The clip ends with a cliffhanger, leaving fans curious if any 'friendship sticks' will align to form the final couples.

ILLIT has consistently charmed fans with their relatable personalities through various variety content and sitcom acting, like their recent project 'Genre: ILLIT - Youthiology.' 'I am HOLO' is set to premiere on March 15th at 9 PM KST on their official YouTube channel.

Meanwhile, ILLIT's Japanese debut single 'Toki Yo Tomare,' released on March 1st, is performing strongly on various charts, including the Oricon Daily Singles Ranking. The title track's music video also topped LINE MUSIC Japan's 'Music Video TOP 100.'

Building on this momentum, the group is actively promoting in Japan, scheduled to appear on TBS's 'LOVE it!' on the 9th, NHK's 'Venue101' on the 13th, and the prestigious 'ROCK IN JAPAN FESTIVAL 2025' on the 14th.

ILLIT is a five-member girl group under Belift Lab, debuting on March 25, 2024.

Their group name, 'ILLIT,' derives from 'I will be there,' symbolizing their boundless potential to achieve anything and go anywhere.

They quickly rose to stardom with their debut song 'Magnetic,' capturing widespread attention.