Rookie Group IDID Promises Fresh Sensation with Debut Track 'Wildly Brilliant'

Starship Entertainment's much-anticipated new boy group, IDID, is set to make waves in the 5th generation K-pop scene with their unique concept and vibrant charm, born from the 'Debut's Plan' project.

The group recently captivated fans by releasing a music video teaser for their debut title track, 'Wildly Brilliant,' from their first mini-album 'I did it.' The teaser showcases the seven members – Jang Yong-hoon, Kim Min-jae, Park Won-bin, Chu Yoo-chan, Park Sung-hyun, Baek Joon-hyuk, and Jeong Se-min – in a captivating, youthful setting.

The visual concept features the members enjoying a carefree moment on a deserted beach at night, embodying a classic 'summer coolness.' Scenes of them running, laughing, and playing in the water, combined with the refreshing soundscape of crashing waves and upbeat melodies layered over a hip-hop base, have generated significant global buzz and anticipation for the full music video and album.

'Wildly Brilliant' is described as a song filled with freedom and energetic emotions, aiming to convey IDID's unique youthful spirit. The track's high production value is further enhanced by collaborations with international producers, including Dem Jointz, known for his work with global artists like Dr. Dre, Eminem, and K-pop stars such as Jennie, aespa, and NCT 127.

As the first boy group launched by Starship Entertainment in approximately five years, following MONSTA X and IVE, IDID's debut is highly anticipated. Having already garnered attention through pre-debut activities, the group aims to establish themselves as the leading 'high-end refreshing idols' in the industry.

IDID's first mini-album, 'I did it.,' is scheduled for release on the 15th at 6 PM KST.

IDID is a 7-member boy group from Starship Entertainment, marking the agency's first new boy group in about five years since MONSTA X and IVE. The group's name, IDID, is a shortened form of 'I did it,' signifying their confidence and ambition to achieve anything. They were formed through the 'Debut's Plan' project, where their skills were thoroughly evaluated.