Park Bo-gum Becomes a One-Day Store Manager for CheongKwanJang, Creating Unforgettable Memories with Fans

Actor Park Bo-gum transformed into a one-day store manager for CheongKwanJang, spending a special time with his fans.

KGC Ginseng Corporation announced that the one-day store manager event, held on the 11th at the CheongKwanJang store in Lotte Department Store's main branch, concluded successfully with overwhelming support from customers. Approximately 50 customers, selected through a lottery, had the unique opportunity to meet and interact directly with Park Bo-gum.

At the event, Park Bo-gum captivated fans with his signature bright and healthy energy. He greeted attendees with a warm smile and presented gifts, including CheongKwanJang products and special merchandise, adding to the heartwarming atmosphere. He also expressed his deep affection for the brand, mentioning that he manages his health with CheongKwanJang products despite his busy schedule.

Park Bo-gum shared his thoughts, saying, "It was a joyful and thankful time to take on the role of a one-day store manager and communicate closely with fans." He added, "I hope everyone gains healthy value through CheongKwanJang, and may it serve as an opportunity to share warm hearts this upcoming Chuseok."

The event also featured a 'Bogum Store Mini Pop-up' with various experiential zones. Visitors enjoyed taking commemorative photos at the photo zone and participating in a lucky draw. Additionally, the first 100 customers who made purchases on-site received limited-edition merchandise featuring Park Bo-gum's handwriting, adding an extra touch of exclusivity.

Meanwhile, Park Bo-gum recently launched his activities as the model for CheongKwanJang's master brand, with the slogan, "CheongKwanJang Proves. Scientifically." He is reliably conveying CheongKwanJang's innovative technology that scientifically transforms traditional ingredients like red ginseng, deer antler, and agarwood.

A representative from KGC Ginseng Corporation stated, "This event was planned to offer a special experience with brand model Park Bo-gum," adding, "We will continue to promote the brand's value with Park Bo-gum and expand our touchpoints with consumers."

Park Bo-gum debuted in 2011 with the film 'Blind'.

He gained immense popularity through numerous hit works such as the dramas 'Reply 1988', 'Love in the Moonlight', and 'Record of Youth'.

He is currently preparing for the release of his film 'Wonderland' and continues to be active in his acting career.