IVE's Liz Becomes Fashion Icon as New Muse for Casual Brand '8seconds'

Girl group IVE member Liz is continuously updating her visual prowess, and has been chosen as the model for casual brand '8seconds'.

On the 17th, 8seconds released their FW season pictorial featuring Liz, announcing her selection as their new model. The revealed photos captured Liz's diverse charms wearing collaboration products between 8seconds and designer brand MINJUKIM, eliciting a passionate response from global fans.

The collaboration was inspired by a garden where roses bloom. Liz perfectly embodied the fairy-tale romance of MINJUKIM and the casual sensibility of 8seconds, showcasing various outfits including crop jackets, balloon skirts, floral tulle dresses, and embroidered cardigans, drawing admiration.

By appointing Liz as their new model, 8seconds aims to enhance brand preference among consumers in their 20s and 30s and broaden its customer base. They plan to sequentially propose various trends and styles pursued by the brand with Liz in the future.

A brand representative stated, "We intend to effectively introduce 8seconds' key styling for this fall through IVE's Liz, who is admired by Gen Z," adding, "We particularly expect synergy with the MINJUKIM collaboration products, as they align with Liz's mystical image."

More of Liz's pictorial and the products she wore can be found at 8seconds stores nationwide, online shopping platform SSF shop, and the brand's official Instagram and YouTube channels.

Meanwhile, IVE, the group Liz belongs to, concluded their activities for their 4th mini-album 'IVE SECRET' on the 7th with SBS 'Inkigayo'. They will kick off their new world tour 'SHOW WHAT I AM' for three days from October 31st to November 2nd at the KSPO DOME in Olympic Park, Seoul.

Liz is known for her powerful vocals and captivating stage presence as a main vocalist and lead dancer of IVE. Her unique charming visuals and vibrant personality have garnered immense popularity among fans both domestically and internationally. She is fluent in both Korean and English, actively engaging with her global fanbase.