'3670' Captures Hearts: 10,000 Admissions in 9 Days Fueled by Word-of-Mouth

The film '3670' is igniting the box office, driven entirely by audience buzz and surpassing 10,000 admissions in just nine days.

As of 10 AM on the 11th, the Korean Film Council's Integrated Network reported that '3670' had reached a cumulative audience of 10,323. This remarkable achievement is a testament to the power of positive word-of-mouth, with the film's popularity rapidly spreading online.

'3670' tells the story of Cheol-jun (played by Jo Yu-hyun), a sexual minority from the North seeking freedom, who embarks on a journey to find his own love and happiness through his friendship with a South Korean peer, Young-jun (played by Kim Hyun-mok).

Prior to its official release, the movie garnered attention and positive reviews at prestigious film festivals like the 2025 Jeonju International Film Festival and Muju Film Festival. The actors' deeply immersive performances garnered praise, building anticipation for the wider release.

Since its debut on the 3rd, the film has maintained steady momentum, with the audience's enthusiastic recommendations acting as a key driver of its success. Notably, '3670' resonates universally, reminding viewers of their own 'firsts' and evoking a profound sense of empathy across diverse backgrounds.

Jo Yu-hyun delivers a nuanced performance as Cheol-jun, a young LGBTQ+ individual who comes to South Korea seeking freedom. His portrayal has garnered significant attention for its emotional depth and authenticity. He is emerging as a promising talent in the industry, with audiences eager to see his future projects.