&TEAM Unleashes K-Pop Ambitions with Explosive Korean Debut Anticipation

The moment global fans have eagerly awaited is finally here: &TEAM is set to officially debut in South Korea.

Marking their grand entrance into the K-pop scene, the HYBE global group &TEAM will release their first Korean mini-album, 'Back to Life,' on October 28th. Having already achieved remarkable success in Japan, including a 'Million' certification and drawing 100,000 fans to their concerts, the anticipation from domestic fans is reaching an all-time high.

During their recent 3rd-anniversary fan event, &TEAM made a surprise announcement about their Korean comeback, communicating with fans worldwide via YouTube Live. The uploaded video quickly surpassed 200,000 views within four days, underscoring the immense excitement. This news even made headlines on Yahoo! Japan, the country's largest portal, and garnered significant attention from major local media outlets, who hailed &TEAM's Korean venture as an ambitious first step onto the global stage.

&TEAM has already cultivated a robust fanbase in Japan, topping Oricon's survey for K-pop and global group recognition and expanding their reach through over 300 media appearances. Leveraging this established presence, &TEAM is now poised to write a new chapter in the heart of the K-pop industry.

As a key component of HYBE's 'Multi-home, Multi-genre' strategy, &TEAM's Korean debut signifies more than just an expansion of activities; it represents HYBE's ambitious vision to transplant the successful K-pop model onto the global stage. With the full backing of Chairman Bang Si-hyuk and a distinct team identity rooted in their 'Werewolf DNA,' &TEAM is ready to explore new frontiers within the K-pop market.

&TEAM is a nine-member global group primarily active in Japan, formed through a collaboration between HYBE and Japan's Billboard Japan.

The group's name, &TEAM, symbolizes the coming together of diverse individuals to form a unified team, with the ampersand '&' signifying infinite potential.

Their agency, YX Labels, has stated that through their Korean activities, &TEAM aims to strengthen global fan engagement and showcase an even broader musical spectrum.